1958 The year Chupa Chups was born describes how a great company came into being and what sort of world it was born into. It is also a clear demonstration of how true the words of Enric Bernat are when he says, "Willpower, perseverance and dedication are the keys to success". For not only does the book let us appreciate the story behind Chupa Chups, it also helps us to undersatnd its tremendous commercial success over the last forty years and the great future that lies ahead.