Búsqueda de LIBROS DEL AUTOR: guso sierra andres

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  • GUÍA DE SUPERVIVENCIA PARA ASPIRANTES A DIRECTIVOS.ESIC-RUST
    GUÍA DE SUPERVIVENCIA PARA ASPIRANTES A DIRECTIVOS.ESIC-RUST
    LÓPEZ-QUESADA FERNÁNDEZ, AGUSTÍN / GUSÓ SIERRA, ANDRÉS
    A pesar de lo que uno pudiera pensar, las empresas valoran más la actitud que la aptitud del empleado. En la mayoría de las ocasiones, sin tan siquiera caer en la cuenta de este paradigma, casi todos creen que lo único importante son los conocimientos y la experiencia previa; sin embargo a la hora de la verdad, una vez atravesada la puerta de una nueva empresa por primera vez, ...
    Available in 1 week

    14,00 €

  • MARKETING OF LUXURY GOODS
    MARKETING OF LUXURY GOODS
    GUSÓ SIERRA, ANDRÉS
    More than ten million people around the world are considered as High Net Worth Individuals, rich enough to afford the most expensive and absolute luxury goods. HNWI? s number constantly grows year after year, even during current financial crisis. Second tier of rich people, the high-end consumers: sporadic customers of premium products have been affected by the current economic...
    Available in 1 week

    8,00 €

  • DISTRIBUTION CHANNELS
    DISTRIBUTION CHANNELS
    LÓPEZ-QUESADA, AGUSTÍN / GUSÓ SIERRA, ANDRÉS
    Trade Distribution is the link between manufacturing and consumption of services and goods. Its main role consists of delivering products to consumers for their use, exploitation or destruction. Generally, majority of manufacturers use intermediaries. We certainly can say that we will be outsourcing the trading of our products or services. We could define our Distribution Poli...
    Available in 1 week

    8,00 €

  • PRODUCT'S FLOW & DISPLAY MANAGEMENT
    PRODUCT'S FLOW & DISPLAY MANAGEMENT
    GUSÓ SIERRA, ANDRÉS
    Higher discriminating consumers are demanding products right now, right here and at the right price. These consumers and current crisis environment are transferring quality and cost pressure to both product innovation and logistics, in order to provide the consumer with the best product possible. This document is dedicated to explain how logistics and merchandising functions w...
    Available in 1 week

    8,00 €